:root {
  --paper: #f4eddf;
  --paper-2: #ebe0ca;
  --paper-3: #fffaf0;
  --ink: #171612;
  --ink-2: #4d4941;
  --ink-3: #777064;
  --red: #ef573f;
  --red-dark: #b93625;
  --lime: #c9ff62;
  --aqua: #68ded4;
  --white: #fffdf8;
  --line: rgba(23, 22, 18, 0.22);
  --line-strong: rgba(23, 22, 18, 0.55);
  --shadow: 0 18px 50px rgba(23, 22, 18, 0.14);
  --shadow-small: 0 10px 24px rgba(23, 22, 18, 0.12);
  --radius: 20px;
  --radius-small: 12px;
  --shell: min(1180px, calc(100vw - 32px));
  --serif: "Iowan Old Style", "Palatino Linotype", "Book Antiqua", Georgia, serif;
  --sans: "Arial Nova", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --mono: "SFMono-Regular", Consolas, "Liberation Mono", monospace;
  --ease: cubic-bezier(.2, .75, .25, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  text-size-adjust: 100%;
}

body {
  margin: 0;
  min-width: 320px;
  color: var(--ink);
  background:
    radial-gradient(circle at 16% 8%, rgba(239, 87, 63, 0.09), transparent 24rem),
    radial-gradient(circle at 86% 22%, rgba(104, 222, 212, 0.12), transparent 26rem),
    repeating-linear-gradient(0deg, transparent 0, transparent 47px, rgba(23, 22, 18, 0.045) 48px),
    var(--paper);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  overflow-x: hidden;
}

body.nav-open {
  overflow: hidden;
}

img,
svg {
  display: block;
  max-width: 100%;
}

button,
input,
select,
textarea {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

a {
  color: inherit;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.2em;
}

a:hover {
  text-decoration-thickness: 2px;
}

::selection {
  color: var(--ink);
  background: var(--lime);
}

:focus-visible {
  outline: 3px solid var(--aqua);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  top: 10px;
  left: 10px;
  z-index: 1000;
  transform: translateY(-150%);
  padding: 10px 14px;
  color: var(--paper);
  background: var(--ink);
  border-radius: 8px;
  font-weight: 800;
}

.skip-link:focus {
  transform: translateY(0);
}

.shell {
  width: var(--shell);
  margin-inline: auto;
}

.narrow {
  width: min(760px, calc(100vw - 32px));
  margin-inline: auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  border-bottom: 1px solid rgba(23, 22, 18, 0.14);
  background: rgba(244, 237, 223, 0.88);
  backdrop-filter: blur(16px);
}

.nav-wrap {
  min-height: 72px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}

.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 11px;
  color: var(--ink);
  text-decoration: none;
}

.wordmark:hover {
  text-decoration: none;
}

.wordmark-mark {
  width: 38px;
  height: 38px;
  flex: 0 0 38px;
  border-radius: 10px;
  box-shadow: 0 4px 0 rgba(23, 22, 18, 0.18);
}

.wordmark-type {
  display: grid;
  line-height: 0.9;
}

.wordmark-type strong {
  font-size: 0.95rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.wordmark-type span {
  margin-top: 4px;
  font-family: var(--serif);
  font-size: 1rem;
  font-style: italic;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 6px;
}

.site-nav a {
  padding: 10px 12px;
  border-radius: 999px;
  color: var(--ink-2);
  font-size: 0.92rem;
  font-weight: 760;
  text-decoration: none;
}

.site-nav a:hover,
.site-nav a[aria-current="page"] {
  color: var(--ink);
  background: rgba(23, 22, 18, 0.08);
}

.site-nav .nav-cta {
  margin-left: 6px;
  color: var(--paper);
  background: var(--ink);
}

.site-nav .nav-cta:hover,
.site-nav .nav-cta[aria-current="page"] {
  color: var(--ink);
  background: var(--lime);
}

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  padding: 0;
  place-items: center;
  border: 1px solid var(--line-strong);
  border-radius: 10px;
  color: var(--ink);
  background: transparent;
  cursor: pointer;
}

.nav-toggle-lines,
.nav-toggle-lines::before,
.nav-toggle-lines::after {
  width: 20px;
  height: 2px;
  display: block;
  background: currentColor;
  content: "";
  transition: transform 180ms ease, opacity 180ms ease;
}

.nav-toggle-lines {
  position: relative;
}

.nav-toggle-lines::before {
  position: absolute;
  top: -6px;
}

.nav-toggle-lines::after {
  position: absolute;
  top: 6px;
}

.nav-open .nav-toggle-lines {
  background: transparent;
}

.nav-open .nav-toggle-lines::before {
  top: 0;
  transform: rotate(45deg);
}

.nav-open .nav-toggle-lines::after {
  top: 0;
  transform: rotate(-45deg);
}

main {
  min-height: 70vh;
}

.section {
  padding: 88px 0;
}

.section-compact {
  padding: 56px 0;
}

.section-dark {
  color: var(--paper);
  background:
    radial-gradient(circle at 85% 8%, rgba(201, 255, 98, 0.13), transparent 24rem),
    var(--ink);
}

.section-red {
  color: var(--ink);
  background: var(--red);
}

.section-lime {
  color: var(--ink);
  background: var(--lime);
}

.section-head {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(240px, 0.8fr);
  align-items: end;
  gap: 36px;
  margin-bottom: 38px;
}

.section-head > :last-child {
  justify-self: end;
  max-width: 520px;
}

.section-head.centered {
  grid-template-columns: 1fr;
  text-align: center;
}

.section-head.centered > :last-child {
  justify-self: center;
}

.eyebrow {
  margin: 0 0 14px;
  display: inline-flex;
  align-items: center;
  gap: 9px;
  color: var(--ink-2);
  font-family: var(--mono);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.eyebrow::before {
  width: 28px;
  height: 2px;
  background: currentColor;
  content: "";
}

.section-dark .eyebrow {
  color: var(--lime);
}

.display {
  max-width: 980px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(3.1rem, 9vw, 7.2rem);
  font-weight: 700;
  letter-spacing: -0.062em;
  line-height: 0.88;
}

.display .underlined {
  position: relative;
  display: inline-block;
  white-space: nowrap;
}

.display .underlined::after {
  position: absolute;
  left: 0.03em;
  right: -0.02em;
  bottom: -0.04em;
  height: 0.11em;
  border-radius: 999px;
  background: var(--red);
  content: "";
  transform: rotate(-1.5deg);
}

h1,
h2,
h3,
p {
  overflow-wrap: break-word;
}

h1,
h2,
h3 {
  text-wrap: balance;
}

h2 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(2.4rem, 6vw, 4.8rem);
  font-weight: 700;
  letter-spacing: -0.045em;
  line-height: 0.96;
}

h3 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(1.55rem, 3vw, 2.1rem);
  line-height: 1.08;
}

.lead {
  max-width: 720px;
  margin: 22px 0 0;
  color: var(--ink-2);
  font-size: clamp(1.08rem, 2vw, 1.32rem);
  line-height: 1.55;
}

.section-dark .lead,
.section-dark .muted {
  color: rgba(244, 237, 223, 0.72);
}

.muted {
  color: var(--ink-2);
}

.mini {
  color: var(--ink-3);
  font-size: 0.86rem;
}

.kicker {
  font-family: var(--mono);
  font-size: 0.8rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.button-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 12px;
  margin-top: 30px;
}

.button {
  min-height: 52px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 13px 20px;
  border: 2px solid var(--ink);
  border-radius: 999px;
  color: var(--paper);
  background: var(--ink);
  font-size: 0.94rem;
  font-weight: 850;
  text-decoration: none;
  transition: transform 160ms var(--ease), box-shadow 160ms var(--ease), background 160ms ease, color 160ms ease;
}

.button:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 0 rgba(23, 22, 18, 0.16);
  text-decoration: none;
}

.button:active {
  transform: translateY(0);
  box-shadow: none;
}

.button-light {
  color: var(--ink);
  background: var(--paper-3);
}

.button-red {
  color: var(--ink);
  background: var(--red);
}

.button-lime {
  color: var(--ink);
  background: var(--lime);
}

.button-outline {
  color: var(--ink);
  background: transparent;
}

.section-dark .button-outline {
  color: var(--paper);
  border-color: var(--paper);
}

.button svg {
  width: 18px;
  height: 18px;
  transition: transform 160ms ease;
}

.button:hover svg {
  transform: translateX(3px);
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-weight: 850;
}

.text-link::after {
  content: "↗";
}

.hero {
  position: relative;
  padding: 62px 0 64px;
}

.hero::before {
  position: absolute;
  top: 16px;
  left: max(16px, calc((100vw - 1180px) / 2));
  width: 90px;
  height: 24px;
  border-top: 2px solid var(--ink);
  border-left: 2px solid var(--ink);
  content: "";
  opacity: 0.22;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(390px, 0.92fr);
  align-items: center;
  gap: clamp(38px, 6vw, 86px);
}

.hero-copy {
  position: relative;
  z-index: 2;
}

.hero-copy .lead {
  max-width: 650px;
}

.audience-doors {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
  margin-top: 36px;
}

.door {
  position: relative;
  min-height: 164px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 20px;
  border: 2px solid var(--ink);
  border-radius: 16px;
  color: var(--ink);
  text-decoration: none;
  overflow: hidden;
  transition: transform 180ms var(--ease), box-shadow 180ms var(--ease);
}

.door::after {
  position: absolute;
  right: -28px;
  bottom: -32px;
  width: 110px;
  height: 110px;
  border: 2px solid currentColor;
  border-radius: 50%;
  content: "";
  opacity: 0.18;
}

.door:hover {
  transform: translateY(-4px) rotate(-0.35deg);
  box-shadow: 0 10px 0 rgba(23, 22, 18, 0.17);
  text-decoration: none;
}

.door-brand {
  background: var(--red);
}

.door-creator {
  background: var(--lime);
}

.door-label {
  font-family: var(--mono);
  font-size: 0.76rem;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.door strong {
  max-width: 12ch;
  font-family: var(--serif);
  font-size: 1.45rem;
  line-height: 1.06;
}

.door-arrow {
  position: absolute;
  top: 16px;
  right: 18px;
  font-size: 1.35rem;
}

.hero-visual {
  position: relative;
  min-height: 650px;
}

.visual-ledger {
  position: absolute;
  inset: 34px 0 0 52px;
  padding: 26px;
  border: 2px solid var(--ink);
  border-radius: 18px;
  background:
    repeating-linear-gradient(0deg, transparent 0, transparent 35px, rgba(23, 22, 18, 0.085) 36px),
    var(--paper-3);
  box-shadow: var(--shadow);
  transform: rotate(1.5deg);
}

.ledger-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding-bottom: 16px;
  border-bottom: 2px solid var(--ink);
}

.ledger-top strong {
  font-family: var(--mono);
  font-size: 0.8rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.stamp {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 7px 10px 6px;
  border: 2px solid currentColor;
  border-radius: 5px;
  color: var(--red-dark);
  font-family: var(--mono);
  font-size: 0.68rem;
  font-weight: 900;
  letter-spacing: 0.11em;
  text-transform: uppercase;
  transform: rotate(-3deg);
}

.ledger-curve {
  width: 100%;
  height: auto;
  margin-top: 18px;
  overflow: visible;
}

.ledger-curve .curve-path {
  stroke-dasharray: 700;
  stroke-dashoffset: 700;
  animation: draw-curve 2.2s 250ms var(--ease) forwards;
}

.ledger-curve .curve-dot {
  opacity: 0;
  animation: dot-in 420ms var(--ease) forwards;
}

.ledger-curve .dot-1 { animation-delay: 900ms; }
.ledger-curve .dot-2 { animation-delay: 1350ms; }
.ledger-curve .dot-3 { animation-delay: 1850ms; }

@keyframes draw-curve {
  to { stroke-dashoffset: 0; }
}

@keyframes dot-in {
  to { opacity: 1; }
}

.ledger-rows {
  display: grid;
  gap: 8px;
  margin-top: 12px;
}

.ledger-row {
  display: grid;
  grid-template-columns: 26px 1fr auto;
  align-items: center;
  gap: 10px;
  min-height: 38px;
  padding: 0 6px;
  font-size: 0.85rem;
}

.ledger-row span:first-child {
  font-family: var(--mono);
  font-size: 0.7rem;
  font-weight: 900;
}

.ledger-row strong {
  font-size: 0.8rem;
}

.photo-card {
  position: absolute;
  border: 2px solid var(--ink);
  border-radius: 14px;
  background: var(--paper-3);
  box-shadow: var(--shadow-small);
  overflow: hidden;
}

.photo-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.photo-card figcaption {
  position: absolute;
  left: 10px;
  right: 10px;
  bottom: 10px;
  padding: 8px 10px;
  border: 1px solid rgba(23, 22, 18, 0.45);
  border-radius: 8px;
  color: var(--ink);
  background: rgba(255, 250, 240, 0.9);
  font-family: var(--mono);
  font-size: 0.64rem;
  font-weight: 800;
  letter-spacing: 0.06em;
  line-height: 1.25;
  text-transform: uppercase;
  backdrop-filter: blur(7px);
}

.photo-card-creator {
  top: 0;
  right: -18px;
  width: 48%;
  height: 315px;
  transform: rotate(4deg);
}

.photo-card-creator img {
  object-position: 50% 43%;
}

.photo-card-packing {
  left: 0;
  bottom: 0;
  width: 52%;
  height: 245px;
  transform: rotate(-4deg);
}

.photo-card-packing img {
  object-position: 50% 55%;
}

.visual-note {
  position: absolute;
  right: 2px;
  bottom: 34px;
  width: 176px;
  padding: 14px;
  border: 2px solid var(--ink);
  border-radius: 10px;
  background: var(--aqua);
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 800;
  line-height: 1.35;
  transform: rotate(3deg);
}

.motion-strip {
  position: relative;
  border-block: 2px solid var(--ink);
  color: var(--paper);
  background: var(--ink);
  overflow: hidden;
}

.motion-track {
  width: max-content;
  display: flex;
  gap: 42px;
  padding: 15px 0;
  font-family: var(--mono);
  font-size: 0.8rem;
  font-weight: 900;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  animation: ticker 24s linear infinite;
}

.motion-track span {
  display: inline-flex;
  align-items: center;
  gap: 42px;
}

.motion-track span::after {
  color: var(--lime);
  content: "↗";
}

@keyframes ticker {
  to { transform: translateX(-50%); }
}

.model-grid {
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
}

.model-grid::before {
  position: absolute;
  top: 42px;
  left: 9%;
  right: 9%;
  height: 2px;
  background: var(--ink);
  content: "";
  z-index: 0;
}

.model-step {
  position: relative;
  z-index: 1;
  min-height: 260px;
  display: flex;
  flex-direction: column;
  padding: 22px;
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  background: var(--paper-3);
}

.model-step:nth-child(2) { transform: translateY(18px); }
.model-step:nth-child(3) { transform: translateY(-6px); }
.model-step:nth-child(4) { transform: translateY(-28px); }

.step-number {
  width: 44px;
  height: 44px;
  display: grid;
  place-items: center;
  margin-bottom: 30px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  background: var(--lime);
  font-family: var(--mono);
  font-size: 0.8rem;
  font-weight: 900;
}

.model-step:nth-child(2) .step-number { background: var(--aqua); }
.model-step:nth-child(3) .step-number { background: var(--red); }
.model-step:nth-child(4) .step-number { color: var(--paper); background: var(--ink); }

.model-step p {
  margin: 13px 0 0;
  color: var(--ink-2);
}

.model-step .step-tag {
  margin-top: auto;
  padding-top: 24px;
  font-family: var(--mono);
  font-size: 0.68rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.audience-panel {
  position: relative;
  min-height: 590px;
  display: grid;
  grid-template-rows: 270px 1fr;
  border: 2px solid var(--ink);
  border-radius: 22px;
  background: var(--paper-3);
  overflow: hidden;
}

.audience-panel-media {
  position: relative;
  overflow: hidden;
}

.audience-panel-media::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(23, 22, 18, 0.48), transparent 60%);
  content: "";
}

.audience-panel-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 650ms var(--ease);
}

.audience-panel:hover .audience-panel-media img {
  transform: scale(1.035);
}

.audience-panel-brand img {
  object-position: 50% 55%;
}

.audience-panel-creator img {
  object-position: 50% 48%;
}

.audience-panel-label {
  position: absolute;
  z-index: 2;
  left: 18px;
  bottom: 16px;
  padding: 8px 11px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  background: var(--paper-3);
  font-family: var(--mono);
  font-size: 0.7rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.audience-panel-copy {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  padding: 28px;
}

.audience-panel-copy p {
  margin: 15px 0 0;
  color: var(--ink-2);
}

.audience-panel-copy .button {
  margin-top: auto;
}

.overlay-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  align-items: center;
  gap: clamp(38px, 7vw, 96px);
}

.overlay-stack {
  position: relative;
  min-height: 540px;
}

.overlay-card {
  position: absolute;
  width: min(92%, 480px);
  padding: 26px;
  border: 2px solid var(--ink);
  border-radius: 18px;
  box-shadow: var(--shadow-small);
}

.overlay-card h3 {
  font-size: 2rem;
}

.overlay-card ul {
  margin: 18px 0 0;
  padding: 0;
  list-style: none;
}

.overlay-card li {
  padding: 11px 0;
  border-top: 1px solid rgba(23, 22, 18, 0.22);
  font-weight: 760;
}

.overlay-card-base {
  top: 0;
  left: 0;
  background: var(--paper-3);
  transform: rotate(-2deg);
}

.overlay-card-added {
  right: 0;
  bottom: 0;
  background: var(--lime);
  transform: rotate(2.2deg);
}

.overlay-tag {
  margin-bottom: 20px;
  display: inline-block;
  padding: 7px 9px;
  border: 1px solid currentColor;
  border-radius: 4px;
  font-family: var(--mono);
  font-size: 0.68rem;
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.check-list {
  display: grid;
  gap: 0;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.check-list li {
  position: relative;
  padding: 14px 0 14px 34px;
  border-top: 1px solid var(--line);
}

.check-list li::before {
  position: absolute;
  top: 17px;
  left: 0;
  width: 20px;
  height: 20px;
  display: grid;
  place-items: center;
  border: 1.5px solid currentColor;
  border-radius: 50%;
  font-size: 0.65rem;
  font-weight: 900;
  content: "✓";
}

.section-dark .check-list li {
  border-color: rgba(244, 237, 223, 0.2);
}

.truth-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
}

.truth-card {
  min-height: 260px;
  padding: 24px;
  border: 2px solid currentColor;
  border-radius: 18px;
}

.truth-card:nth-child(1) { background: var(--paper-3); }
.truth-card:nth-child(2) { background: var(--aqua); }
.truth-card:nth-child(3) { background: var(--red); }

.truth-card .kicker {
  display: block;
  margin-bottom: 46px;
}

.truth-card p {
  margin: 14px 0 0;
}

.proof-placeholder {
  position: relative;
  min-height: 310px;
  display: grid;
  place-items: center;
  padding: 46px;
  border: 2px dashed var(--line-strong);
  border-radius: 24px;
  background:
    repeating-linear-gradient(135deg, transparent 0, transparent 14px, rgba(23, 22, 18, 0.035) 15px, rgba(23, 22, 18, 0.035) 16px),
    rgba(255, 250, 240, 0.56);
  text-align: center;
  overflow: hidden;
}

.proof-placeholder::before,
.proof-placeholder::after {
  position: absolute;
  width: 120px;
  height: 34px;
  border: 2px solid var(--line-strong);
  font-family: var(--mono);
  font-size: 0.64rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  line-height: 31px;
  text-transform: uppercase;
  content: "Future proof";
}

.proof-placeholder::before {
  top: 20px;
  left: -28px;
  transform: rotate(-35deg);
}

.proof-placeholder::after {
  right: -28px;
  bottom: 20px;
  transform: rotate(-35deg);
}

.proof-placeholder > div {
  max-width: 700px;
}

.proof-placeholder p {
  max-width: 610px;
  margin: 16px auto 0;
  color: var(--ink-2);
}

.cta-split {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border: 2px solid var(--ink);
  border-radius: 24px;
  overflow: hidden;
}

.cta-side {
  min-height: 330px;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  padding: clamp(28px, 5vw, 56px);
}

.cta-side + .cta-side {
  border-left: 2px solid var(--ink);
}

.cta-side-brand { background: var(--red); }
.cta-side-creator { background: var(--lime); }

.cta-side p {
  max-width: 480px;
  margin: 16px 0 0;
}

.cta-side .button {
  margin-top: auto;
}

.inner-hero {
  padding: 54px 0 76px;
}

.inner-hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(340px, 0.95fr);
  align-items: center;
  gap: clamp(40px, 7vw, 92px);
}

.inner-display {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(3.2rem, 8vw, 6.7rem);
  font-weight: 700;
  letter-spacing: -0.06em;
  line-height: 0.9;
}

.inner-hero .lead {
  max-width: 650px;
}

.hero-photo-frame {
  position: relative;
  min-height: 560px;
}

.hero-photo-main {
  position: absolute;
  inset: 0 22px 30px 0;
  border: 2px solid var(--ink);
  border-radius: 20px;
  overflow: hidden;
  box-shadow: var(--shadow);
  transform: rotate(1.5deg);
}

.hero-photo-main img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-photo-main.brand-photo img {
  object-position: 50% 48%;
}

.hero-photo-main.creator-photo img {
  object-position: 50% 46%;
}

.photo-sticker {
  position: absolute;
  z-index: 3;
  right: 0;
  bottom: 0;
  max-width: 210px;
  padding: 17px;
  border: 2px solid var(--ink);
  border-radius: 10px;
  background: var(--lime);
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 850;
  line-height: 1.4;
  transform: rotate(-3deg);
}

.photo-sticker.red {
  background: var(--red);
}

.metric-free-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
  margin-top: 32px;
}

.fact-chip {
  padding: 16px;
  border: 1.5px solid var(--ink);
  border-radius: 12px;
  background: rgba(255, 250, 240, 0.62);
}

.fact-chip strong {
  display: block;
  font-family: var(--serif);
  font-size: 1.18rem;
}

.fact-chip span {
  display: block;
  margin-top: 3px;
  color: var(--ink-2);
  font-size: 0.82rem;
}

.feature-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
}

.feature-card {
  min-height: 265px;
  padding: 24px;
  border: 2px solid var(--ink);
  border-radius: 18px;
  background: var(--paper-3);
}

.feature-card:nth-child(3n + 2) {
  background: var(--aqua);
}

.feature-card:nth-child(3n + 3) {
  background: var(--lime);
}

.feature-icon {
  width: 44px;
  height: 44px;
  display: grid;
  place-items: center;
  margin-bottom: 45px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  font-family: var(--mono);
  font-size: 0.74rem;
  font-weight: 900;
  background: var(--paper-3);
}

.feature-card p {
  margin: 13px 0 0;
  color: var(--ink-2);
}

.timeline {
  position: relative;
  display: grid;
  gap: 0;
  margin-top: 36px;
}

.timeline::before {
  position: absolute;
  top: 0;
  bottom: 0;
  left: 24px;
  width: 2px;
  background: var(--line-strong);
  content: "";
}

.timeline-item {
  position: relative;
  display: grid;
  grid-template-columns: 48px minmax(0, 1fr);
  gap: 22px;
  padding-bottom: 36px;
}

.timeline-item:last-child {
  padding-bottom: 0;
}

.timeline-dot {
  z-index: 1;
  width: 48px;
  height: 48px;
  display: grid;
  place-items: center;
  border: 2px solid var(--ink);
  border-radius: 50%;
  background: var(--lime);
  font-family: var(--mono);
  font-size: 0.74rem;
  font-weight: 900;
}

.timeline-item:nth-child(even) .timeline-dot {
  background: var(--aqua);
}

.timeline-copy {
  padding: 2px 0 30px;
  border-bottom: 1px solid var(--line);
}

.timeline-copy p {
  max-width: 720px;
  margin: 10px 0 0;
  color: var(--ink-2);
}

.role-table {
  border: 2px solid var(--ink);
  border-radius: 20px;
  overflow: hidden;
}

.role-row {
  display: grid;
  grid-template-columns: 0.55fr 1.45fr;
  min-height: 132px;
}

.role-row + .role-row {
  border-top: 2px solid var(--ink);
}

.role-name,
.role-work {
  padding: 24px;
}

.role-name {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  border-right: 2px solid var(--ink);
  background: var(--paper-2);
}

.role-row:nth-child(2) .role-name { background: var(--lime); }
.role-row:nth-child(3) .role-name { background: var(--red); }

.role-name .kicker {
  color: var(--ink-2);
}

.role-name strong {
  font-family: var(--serif);
  font-size: 1.75rem;
}

.role-work {
  display: grid;
  align-content: center;
  background: var(--paper-3);
}

.role-work p {
  margin: 0;
  color: var(--ink-2);
}

.fit-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.fit-card {
  padding: 30px;
  border: 2px solid var(--ink);
  border-radius: 20px;
}

.fit-card.good {
  background: var(--lime);
}

.fit-card.not-yet {
  background: var(--paper-3);
}

.fit-card .kicker {
  display: block;
  margin-bottom: 22px;
}

.form-section {
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(0, 1.22fr);
  gap: clamp(36px, 7vw, 90px);
  align-items: start;
}

.form-aside {
  position: sticky;
  top: 110px;
}

.form-aside p {
  margin: 18px 0 0;
  color: var(--ink-2);
}

.form-note {
  margin-top: 28px;
  padding: 18px;
  border: 1.5px solid var(--ink);
  border-radius: 12px;
  background: var(--paper-2);
}

.form-note .kicker {
  display: block;
  margin-bottom: 8px;
}

.form-card {
  padding: clamp(24px, 5vw, 42px);
  border: 2px solid var(--ink);
  border-radius: 22px;
  background: var(--paper-3);
  box-shadow: var(--shadow-small);
}

.form-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.field {
  display: grid;
  gap: 7px;
}

.field-full {
  grid-column: 1 / -1;
}

.field label,
.field legend {
  font-size: 0.82rem;
  font-weight: 850;
}

.field label span,
.field legend span {
  color: var(--ink-3);
  font-weight: 500;
}

.field input,
.field select,
.field textarea {
  width: 100%;
  border: 1.5px solid var(--ink);
  border-radius: 9px;
  color: var(--ink);
  background: var(--white);
  transition: box-shadow 150ms ease, transform 150ms ease;
}

.field input,
.field select {
  min-height: 49px;
  padding: 10px 12px;
}

.field textarea {
  min-height: 130px;
  padding: 12px;
  resize: vertical;
}

.field input:focus,
.field select:focus,
.field textarea:focus {
  outline: none;
  box-shadow: 0 0 0 4px rgba(104, 222, 212, 0.34);
}

.field-hint {
  margin: 0;
  color: var(--ink-3);
  font-size: 0.76rem;
}

.checkbox-row {
  display: flex;
  align-items: flex-start;
  gap: 10px;
}

.checkbox-row input {
  width: 18px;
  height: 18px;
  margin-top: 3px;
  accent-color: var(--ink);
}

.form-actions {
  margin-top: 24px;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 14px;
}

.form-status {
  min-height: 1.4em;
  margin: 14px 0 0;
  color: var(--ink-2);
  font-size: 0.86rem;
}

.direct-email {
  margin: 16px 0 0;
  color: var(--ink-2);
  font-size: 0.83rem;
}

.direct-email a {
  font-weight: 850;
}

.copy-button {
  padding: 0;
  border: 0;
  color: var(--ink);
  background: transparent;
  font-size: inherit;
  font-weight: 850;
  text-decoration: underline;
  text-underline-offset: 0.2em;
  cursor: pointer;
}

.contact-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
}

.contact-card {
  min-height: 300px;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  padding: 26px;
  border: 2px solid var(--ink);
  border-radius: 20px;
  background: var(--paper-3);
}

.contact-card:nth-child(2) { background: var(--lime); }
.contact-card:nth-child(3) { background: var(--aqua); }

.contact-card .kicker {
  margin-bottom: 42px;
}

.contact-card p {
  margin: 13px 0 0;
  color: var(--ink-2);
}

.contact-card .text-link {
  margin-top: auto;
}

.faq-list {
  border-top: 2px solid var(--ink);
}

.faq-list details {
  border-bottom: 2px solid var(--ink);
}

.faq-list summary {
  position: relative;
  padding: 24px 48px 24px 0;
  font-family: var(--serif);
  font-size: clamp(1.3rem, 3vw, 1.8rem);
  font-weight: 700;
  cursor: pointer;
  list-style: none;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary::after {
  position: absolute;
  top: 50%;
  right: 0;
  width: 30px;
  height: 30px;
  display: grid;
  place-items: center;
  border: 1.5px solid var(--ink);
  border-radius: 50%;
  font-family: var(--sans);
  font-size: 1.05rem;
  content: "+";
  transform: translateY(-50%);
}

.faq-list details[open] summary::after {
  content: "−";
}

.faq-answer {
  max-width: 780px;
  padding: 0 0 26px;
  color: var(--ink-2);
}

.faq-answer p {
  margin: 0;
}

.path-diagram {
  position: relative;
  padding: 44px;
  border: 2px solid var(--ink);
  border-radius: 24px;
  background: var(--paper-3);
  overflow: hidden;
}

.path-diagram::after {
  position: absolute;
  right: -80px;
  bottom: -90px;
  width: 300px;
  height: 300px;
  border: 40px solid rgba(239, 87, 63, 0.12);
  border-radius: 50%;
  content: "";
}

.path-line {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  align-items: center;
  gap: 10px;
}

.path-node {
  min-height: 148px;
  display: grid;
  align-content: space-between;
  padding: 17px;
  border: 2px solid var(--ink);
  border-radius: 15px;
  background: var(--paper);
}

.path-node:nth-child(2) { background: var(--lime); }
.path-node:nth-child(3) { background: var(--aqua); }
.path-node:nth-child(4) { background: var(--red); }
.path-node:nth-child(5) { color: var(--paper); background: var(--ink); }

.path-node .kicker {
  font-size: 0.62rem;
}

.path-node strong {
  font-family: var(--serif);
  font-size: 1.2rem;
  line-height: 1.05;
}

.path-arrow {
  display: none;
}

.legal-hero {
  padding: 72px 0 36px;
}

.legal-copy {
  padding: 30px 0 96px;
}

.legal-copy h2 {
  margin-top: 42px;
  font-family: var(--serif);
  font-size: 2rem;
  line-height: 1.1;
}

.legal-copy h2:first-child {
  margin-top: 0;
}

.legal-copy p,
.legal-copy li {
  color: var(--ink-2);
}

.legal-copy ul {
  padding-left: 1.2rem;
}

.site-footer {
  color: var(--paper);
  background: var(--ink);
}

.footer-main {
  display: grid;
  grid-template-columns: 1.25fr 0.75fr 0.75fr;
  gap: 38px;
  padding: 62px 0 50px;
}

.footer-brand .wordmark {
  color: var(--paper);
}

.footer-brand p {
  max-width: 420px;
  margin: 22px 0 0;
  color: rgba(244, 237, 223, 0.68);
}

.footer-col h2 {
  margin: 0 0 18px;
  color: var(--lime);
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.footer-links {
  display: grid;
  gap: 10px;
}

.footer-links a {
  color: var(--paper);
  text-decoration: none;
}

.footer-links a:hover {
  text-decoration: underline;
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding: 20px 0 26px;
  border-top: 1px solid rgba(244, 237, 223, 0.2);
  color: rgba(244, 237, 223, 0.55);
  font-size: 0.76rem;
}

.footer-bottom p {
  margin: 0;
}

.not-found {
  min-height: 72vh;
  display: grid;
  place-items: center;
  padding: 60px 0;
  text-align: center;
}

.not-found-code {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(7rem, 24vw, 15rem);
  font-weight: 700;
  letter-spacing: -0.08em;
  line-height: 0.75;
}

.not-found p {
  max-width: 520px;
  margin: 24px auto 0;
  color: var(--ink-2);
  font-size: 1.1rem;
}

[data-reveal] {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 650ms var(--ease), transform 650ms var(--ease);
}

[data-reveal].is-visible {
  opacity: 1;
  transform: none;
}

[data-reveal-delay="1"] { transition-delay: 90ms; }
[data-reveal-delay="2"] { transition-delay: 180ms; }
[data-reveal-delay="3"] { transition-delay: 270ms; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

@media (max-width: 980px) {
  .hero-grid,
  .inner-hero-grid,
  .overlay-grid,
  .form-section {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    max-width: 820px;
  }

  .hero-visual {
    width: min(690px, 100%);
    min-height: 610px;
    margin: 0 auto;
  }

  .section-head {
    grid-template-columns: 1fr;
    gap: 18px;
  }

  .section-head > :last-child {
    justify-self: start;
  }

  .model-grid,
  .feature-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .model-grid::before {
    display: none;
  }

  .model-step:nth-child(n) {
    transform: none;
  }

  .truth-grid {
    grid-template-columns: 1fr;
  }

  .truth-card {
    min-height: 0;
  }

  .truth-card .kicker {
    margin-bottom: 25px;
  }

  .form-aside {
    position: static;
  }

  .contact-grid {
    grid-template-columns: 1fr;
  }

  .contact-card {
    min-height: 240px;
  }

  .path-line {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .footer-main {
    grid-template-columns: 1.2fr 0.8fr;
  }

  .footer-brand {
    grid-column: 1 / -1;
  }
}

@media (max-width: 760px) {
  :root {
    --shell: min(100% - 24px, 1180px);
  }

  .site-header {
    backdrop-filter: blur(14px);
  }

  .nav-wrap {
    min-height: 64px;
  }

  .wordmark-mark {
    width: 34px;
    height: 34px;
    flex-basis: 34px;
  }

  .nav-toggle {
    display: grid;
  }

  .site-nav {
    position: fixed;
    top: 64px;
    left: 0;
    right: 0;
    bottom: 0;
    display: grid;
    align-content: start;
    gap: 7px;
    padding: 22px 16px 40px;
    background: var(--paper);
    transform: translateX(105%);
    transition: transform 230ms var(--ease);
  }

  .nav-open .site-nav {
    transform: translateX(0);
  }

  .site-nav a {
    padding: 15px 16px;
    border: 1.5px solid var(--ink);
    border-radius: 12px;
    font-family: var(--serif);
    font-size: 1.35rem;
  }

  .site-nav .nav-cta {
    margin-left: 0;
    color: var(--ink);
    background: var(--lime);
  }

  .section {
    padding: 64px 0;
  }

  .section-compact {
    padding: 42px 0;
  }

  .hero {
    padding: 42px 0 48px;
  }

  .display {
    font-size: clamp(3.25rem, 16vw, 5.3rem);
  }

  .inner-display {
    font-size: clamp(3.15rem, 15vw, 5rem);
  }

  .audience-doors,
  .audience-grid,
  .cta-split,
  .fit-grid {
    grid-template-columns: 1fr;
  }

  .door {
    min-height: 146px;
  }

  .hero-visual {
    min-height: 540px;
  }

  .visual-ledger {
    inset: 26px 6px 0 20px;
    padding: 20px;
  }

  .photo-card-creator {
    right: -3px;
    width: 46%;
    height: 245px;
  }

  .photo-card-packing {
    width: 50%;
    height: 200px;
  }

  .visual-note {
    width: 150px;
    right: 2px;
    bottom: 17px;
  }

  .model-grid,
  .feature-grid,
  .metric-free-grid {
    grid-template-columns: 1fr;
  }

  .model-step,
  .feature-card {
    min-height: 0;
  }

  .feature-icon {
    margin-bottom: 28px;
  }

  .audience-panel {
    min-height: 550px;
    grid-template-rows: 250px 1fr;
  }

  .overlay-stack {
    min-height: 620px;
  }

  .overlay-card {
    width: 93%;
  }

  .proof-placeholder {
    min-height: 330px;
    padding: 54px 25px;
  }

  .cta-side + .cta-side {
    border-left: 0;
    border-top: 2px solid var(--ink);
  }

  .hero-photo-frame {
    min-height: 500px;
  }

  .form-grid {
    grid-template-columns: 1fr;
  }

  .field-full {
    grid-column: auto;
  }

  .role-row {
    grid-template-columns: 1fr;
  }

  .role-name {
    min-height: 120px;
    border-right: 0;
    border-bottom: 2px solid var(--ink);
  }

  .path-diagram {
    padding: 24px;
  }

  .path-line {
    grid-template-columns: 1fr;
  }

  .path-node {
    min-height: 120px;
  }

  .path-arrow {
    display: grid;
    place-items: center;
    height: 30px;
    font-size: 1.2rem;
  }

  .footer-main {
    grid-template-columns: 1fr 1fr;
    gap: 32px 20px;
  }

  .footer-brand {
    grid-column: 1 / -1;
  }

  .footer-bottom {
    flex-direction: column;
    gap: 8px;
  }
}

@media (max-width: 470px) {
  .display {
    font-size: clamp(3rem, 15.5vw, 4.3rem);
  }

  .hero-visual {
    min-height: 500px;
  }

  .visual-ledger {
    inset: 32px 0 0 0;
  }

  .ledger-row {
    grid-template-columns: 22px 1fr;
  }

  .ledger-row strong {
    display: none;
  }

  .photo-card-creator {
    top: -7px;
    right: 0;
    width: 43%;
    height: 205px;
  }

  .photo-card-packing {
    width: 48%;
    height: 165px;
  }

  .visual-note {
    width: 135px;
    padding: 11px;
    font-size: 0.64rem;
  }

  .overlay-stack {
    min-height: 650px;
  }

  .hero-photo-frame {
    min-height: 455px;
  }

  .footer-main {
    grid-template-columns: 1fr;
  }

  .footer-brand {
    grid-column: auto;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }

  [data-reveal] {
    opacity: 1;
    transform: none;
  }
}

/* Light cards inside dark sections keep dark text. */
.audience-panel,
.feature-card,
.path-diagram {
  color: var(--ink);
}